History & Storytelling.
Hieroglyphs. Cuneiform. Pictographs. Symbols. Paintings. Typography. Animation. Interactive Motion Graphics.
Communication
Communication is the exchange of thoughts, feelings, and information in a manner that creates a common goal between two or more parties. It has formed the basis for advancing human relationships throughout history. When communication is used effectively, there is no limit on what goal can be achieved.
Storytelling
Storytelling is the act of communicating your thoughts, feelings, and information to your selected audience. As you can see, throughout the history of the world, storytelling has taken on many forms. Each medium type can be effective if used on it's own, but storytelling can be even more effective when more than one type of communication is brought into play. In order to do this, an effective strategy must be employed that reaches not just the minds of your audience, but touches their hearts as well.
Environmental Storytelling
An environment surrounds your audience, and tells your story by enveloping them in the message. A whirl of color, a period of history, or the massing of spatial forms in your environment create intense emotions and a common sense of place. This enables you to instill your identity into the very center of their consciousness.
Visual Storytelling
Art, illustration, photography, graphic design, and signage are all chapters in your story, that will enhance your spoken word and trigger emotions that your written word cannot convey. Interesting visuals have the ability to attract your audience's attention and reach deep inside of them creating a strong bond between them and your message.
Interactive Storytelling
Digital interactive media is one of the newest forms of communication on history's timeline, but it is one of the most powerful. By allowing your audience to participate in your story, you actually allow them to become part of your history, share in your identity, and form a personal attachment to your brand. The internet allows you to establish two-way communication with your audience on a very large scale. Conversely, an interactive exhibit reaches a smaller audience, but engages them in your storytelling in a very similar way.
By forming a strategy and implementing a solid plan, all of these different methods of storytelling combined can create a tremendous message to your audience. When you inform their minds, touch their hearts, and literally involve them in the telling, there is no limit to what goals will be achieved. Red Creek Design Company will be at your side helping you tell your story. Let's make history.
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