The term environmental design conjures up a lot of different meanings, but in essence, it refers to telling your story in 3 dimensional space. Communicating a brand effectively means it must be represented in all aspects of communication. That includes the physical environment in which it resides.
Bricks and mortar can take on a form that enables your audience to experience the brand physically. The experience of "walking around" in your brand can be intensified through the use of themed graphics, exhibits, and signage.
Involve your audience in your story the most powerful way possible, make them a part of it.
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