Identity & Concept.

Every entity has a brand, whether it is a business, organization, or product. Your brand is projected into the marketplace by the way you treat your clients and conduct your business, but also by your visual communication. The design of your identity, paper systems, online presence, marketing materials, and business environment all have huge importance in developing your brand.

At Red Creek Design Co., we use strategy and creative design to provide your business or project with design concepts that keep your visual communication consistent throughout. With a concept design and powerful graphics, we can help you communicate your story effectively to your audience.

First we will listen to you and, together, discover where you are now, and where you want to go. We will also research your competition, so we can determine how to position you so your goals can be achieved.

Once we have a strategy, the first step is to create or recreate an identity. The identity consists of a logo and a visual image concept. This concept will include, in addition to the logo, colors, type styles, shapes, editorial concepts, and a guideline on how to use them.

Next will be the application of this visual system onto the various touch points you have with your clients. Paper systems, such as business cards, stationary, and envelopes, are basic items. These will be followed by more marketing based objectives, such as marketing materials and web concept.

An important step in any identity plan is to keep the concept consistent. So, if it is a part of your strategy, we will create concepts that extend your visual system into your environment. We can work with you graphically to project your brand into the world by creating concepts for your business or project environment, including exterior or interior concept renderings. The identity will also be extended with the development of other environmental graphics and signage. Armed with a concept that meets your identity strategy, you can begin to work with your architect and other designers with a firm grasp on your overall concept.

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